A short trip to somewhere

“The Short Trip with Long Memories” is the new advertising slogan for the Cincinnati USA Regional Tourism Network, unveiled Monday in a story by Enquirer business writer Alexander Coolidge. It is supposed to appeal to people from nearby states looking for short getaway vacations.

Good luck with that – but wouldn’t it have been better to include the name of the region in a slogan that is supposed to make people think about it? You know, something like “(Your city’s name here) is for lovers!” or “What happens in (Your city’s name here), stays in (Your city’s name here)!”